![]() This type of information generally does not identify you personally and, typically, it is aggregated with other data to create segments – groups of users and certain general interest categories that we have inferred based on a variety of factors (for example, “sports fan”). To do this, we rely on third parties to use technologies such as cookies and web beacons to collect information about your interaction with our websites and other third party websites. With interest-based advertising, the goal is to show you ads that are most relevant to you. Other times, these ads are generated by matching the particular ad to your interests as inferred from your online activities that have been collected over time. Sometimes, these ads are based on the content of the pages on which they appear (i.e., contextual advertising). When you view ads that we serve elsewhere online, you may see different kinds of ads, such as text ads next to search results or video ads on web pages. With the help of third party advertisers or ad networks, at times we display ads on the websites of unaffiliated third parties. How do we serve advertisements through online interest-based advertising? House of Kingdoms advertisements placed online using interest-based data collected from your computer or device are expected to be marked with the Advertising Option Icon or the words “Ad Choices” to help consumers understand how their data is being collected and used and to provide choices for consumers who want more control.īy clicking on the Icon or “Ad Choices” when it appears, you can review information (and follow information) regarding online interest-based advertisements, including who is collecting and using information from your computer or device, how you can opt-out from receiving such advertisements, and more. More information about these principles can be found here. ![]() In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (“DAA”). What are our policies regarding online interest-based advertising? For more information about our information collection practices, refer to our Privacy Policy. The following is our policy concerning interest-based advertising for this website currently engaged in interest-based advertising or that may engage in interest-based advertising in the future. This website also permits third parties to collect certain information about you to provide interest-based advertising to you. Our website which links to this Interest-Based Advertising Policy allows third parties to collect certain information about you during your visit to the website for analytics purposes, which helps us operate, maintain, refine and personalize the website.
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